Why Wasabi Hot Cloud Storage Delivers Superior Data Protection?

To understand why, continue reading… Data protection is a critical priority for businesses of all sizes. With cyber threats evolving rapidly, ensuring robust security and resilience is more important than ever. One of the most effective ways to safeguard data is by leveraging cloud storage - a scalable, cost-efficient, and secure solution.

The Role of Cloud Storage in Cyber-Resilient Data Protection

Cloud storage enables organisations to store, access, and share data at a fraction of the cost of on-premises or co-located storage. This is particularly valuable for businesses implementing the 3-2-1-1-0 strategy for data protection:

• 3 copies of your data
• 2 different storage types
• 1 off-site backup
• 1 immutable copy to prevent ransomware encryption
• 0 errors through regular integrity checks

With this foundation in place, let’s examine the key benefits of cloud storage for modern data protection.

Cybersecurity & Ransomware Defence

Cybercriminals are becoming increasingly sophisticated, targeting backups to maximise ransom demands. Traditional backup solutions can be compromised, leaving organisations with no choice but to pay up. Immutable cloud storage, particularly object storage with Object Lock, eliminates this risk by preventing unauthorised modifications or deletions. Even if attackers breach your network, your backups remain untouchable.

Rapid Recovery & Incident Response

When a cyberattack or system failure occurs, every second counts. Cloud storage, powered by high-speed networking and data transfer acceleration, ensures rapid recovery. Whether restoring operations after a ransomware attack or mitigating downtime from hardware failures, cloud storage provides the agility needed to meet recovery time objectives (RTOs).

Additionally, cyber insurance providers often require proof of secure backups before processing claims. With immutable cloud storage, businesses can confidently demonstrate compliance and resilience.

Scalability Without Supply Chain Constraints

The ability to scale storage instantly has never been more crucial. Recent global supply chain disruptions have made expanding on-prem storage a logistical nightmare. Cloud storage eliminates these concerns - there’s no waiting for hardware procurement, installation, or configuration. You get on-demand capacity, ensuring business continuity without delays.

Redundancy & Geo-Resilience

While the 3-2-1-1-0 strategy is a strong baseline, additional redundancy enhances resilience. Storing multiple copies of backup data across geographically dispersed cloud regions protects against localised outages, power grid failures, and cyber incidents.

For example, across the globe and each region, distributing backups across the north, south, east, and west ensures uninterrupted access even if one region experiences disruptions. The same principle applies globally strategic data placement strengthens business continuity.

Sustainability & Energy Efficiency

Cloud storage is not only cost-effective but also environmentally responsible. Unlike traditional on-prem storage, which often operates below optimal capacity, cloud storage providers maximise efficiency across multi-tenant environments. This results in lower energy consumption and a reduced carbon footprint.

Wasabi EMEA & UK data centres, for instance, are powered by sustainable, renewable energy, aligning with corporate sustainability goals while delivering high-performance storage.

Global Accessibility & Business Agility

In today’s interconnected world, businesses operate across multiple regions and time zones. Cloud storage ensures secure, global access to critical data, enabling seamless collaboration and rapid response to recovery requests. Whether restoring files after a cyber incident or supporting remote teams, cloud storage enhances operational agility.

Transparent & Predictable Pricing

Many cloud storage providers impose hidden fees, such as egress charges and API request costs, which can double or triple expenses unexpectedly. Wasabi Hot Cloud Storage eliminates these unpredictable costs, offering flat-rate, transparent pricing with no surprise fees.

The Future of Data Protection: Cloud-First Strategies

Hybrid architectures combining on-prem and cloud storage will remain prevalent. However, innovations like direct-to-cloud backup are making cloud-first strategies more viable. Direct-to-cloud solutions enhance security by ensuring immutability across all backup copies, meeting compliance and cyber insurance requirements.

As cyber threats continue to evolve, cloud storage innovations will shape the future of data security, resilience, and protection.

Final Thoughts

If you’re not yet leveraging cloud storage for data protection, now is the time to adopt a cyber-resilient strategy. Secure, scalable, and sustainable cloud storage ensures business continuity, rapid recovery, and protection against cyber threats - all while optimising costs and efficiency.