This June at Pure Accelerate 2026 in Las Vegas, Everpure unveiled a range of innovations designed to help organisations better manage, govern, and protect their data while preparing for the growing demands of AI. 

With many of the announcements focus on new capabilities across software, infrastructure, and strategic partnerships, the underlying theme is clear: organisations need data that is not only available but also trusted, secure, and resilient.

This aligns closely with conversations we're having with customers every day. As businesses embrace AI, modernise infrastructure, and strengthen their cyber resilience, data becomes the critical asset that underpins business continuity, recovery, and innovation.

Here's our roundup of the announcements from Pure Accelerate 2026.

Software: Building Smarter, More Resilient Data Foundations

Understanding Your Data

One of the headline announcements was Everpure Data Intelligence (formerly 1touch.io), which extends data discovery, classification, and contextualisation across on-premises environments, public cloud, SaaS applications, and third-party storage.

The ability to identify sensitive data, understand where it resides, and map relationships between datasets is becoming increasingly important - not only for regulatory compliance but also for cyber resilience. When organisations understand their data estate, they're better positioned to protect critical information, recover quickly after an incident, and ensure AI initiatives are built on trusted data.

Accelerating AI with AI-Ready Data

Preparing data for AI remains one of the biggest barriers to adoption.

With Everpure Data Stream, Pure introduces an AI-ready data pipeline designed to transform unstructured enterprise data into formats suitable for natural language processing, enterprise search, analytics, and AI applications.

Reducing the time spent preparing data means organisations can focus more on delivering business outcomes while ensuring their data remains governed throughout the process.

Putting Data at the Centre

Pure also introduced its Data Primacy Architecture, encouraging organisations to move away from application-centric silos and instead treat data as the core system of record.

This reflects a broader industry trend. As AI, automation, and analytics become embedded across organisations, data needs to be consistent, governed, and accessible across multiple business functions rather than locked within individual applications.

For organisations reviewing their resilience strategies, breaking down data silos can also simplify governance, improve recovery planning, and reduce operational complexity.

Giving AI Better Context

Another notable announcement was AI-Ready Context, which creates knowledge graphs that connect enterprise data with real-world business definitions and relationships.

Providing AI systems with richer business context has the potential to improve the accuracy of responses while reducing unnecessary processing. Just as importantly, it helps organisations build AI services that are based on governed, trusted information rather than disconnected datasets.

Supporting Enterprise Data Cloud Adoption

Technology alone doesn't guarantee success.

To help organisations realise value from their Enterprise Data Cloud strategy, Pure introduced EDC Success Blueprints, combining guidance, workshops, professional services, and certifications to support adoption and long-term operational maturity.

Successful resilience programmes are as much about people and processes as they are about technology, making structured adoption frameworks increasingly valuable.

Simplifying Operations

Enhancements to Pure Fusion introduce automated compliance validation, drift detection, intelligent workload placement, and workload mobility across storage environments.

Automation plays an increasingly important role in reducing operational risk, helping organisations identify issues before they become service-impacting incidents while reducing the manual effort required to manage growing infrastructure estates.

Extending Continuous Availability

With ActiveCluster for File, Pure extends synchronous replication and continuous availability to file workloads using native software capabilities.

For organisations running business-critical applications, reducing downtime remains a key objective. Extending high availability across file services helps improve resilience while reducing operational complexity.

Flexible Performance When It Matters Most

Demand isn't always predictable.

Evergreen//One Overdrive introduces temporary performance bursts of up to 25% above subscribed capacity, allowing organisations to absorb unexpected workload spikes without permanently increasing infrastructure capacity.

As organisations balance cost optimisation with resilience, the ability to scale performance when required provides greater operational flexibility.

Hardware: Infrastructure Built for Modern Workloads

Pure also announced the FlashArray//XL190 with Purity Turbo, delivering greater performance for AI, analytics, machine learning, and database workloads.

While faster infrastructure is always welcome, the more significant benefit is enabling organisations to support growing workloads without increasing operational complexity or undertaking disruptive infrastructure refreshes. For IT teams, improving performance while maintaining predictable operations supports both innovation and resilience.

Partnerships: Strengthening the AI Ecosystem

Pure expanded its strategic partnership with NVIDIA, announcing continued collaboration on next-generation AI-native storage solutions built on the NVIDIA AI Data Platform.

As AI adoption accelerates, no single technology vendor can deliver the complete solution. Partnerships between infrastructure, compute, and software providers will be essential to helping organisations deploy AI securely, efficiently, and at scale.

What does mean for organisations?

The announcements at Pure Accelerate reinforce several trends we're seeing across the industry:

• Data governance is becoming a core component of cyber resilience.
• AI projects depend on trusted, well-managed, and accessible data.
• Automation is reducing operational complexity while improving compliance.
• High availability and recovery remain fundamental business requirements.
• Infrastructure needs to be flexible enough to support rapidly changing business demands without compromising resilience.

Technology continues to evolve, but the underlying objective remains the same: ensuring organisations can protect their data, recover quickly from disruption, and confidently adopt new technologies.

Final thoughts

Pure Accelerate 2026 demonstrated that modern data platforms are evolving beyond traditional storage. Today's organisations need solutions that combine intelligent data management, governance, automation, cyber resilience, and AI readiness.

As organisations continue their AI and digital transformation journeys, building resilient data foundations will be critical to supporting innovation while maintaining the levels of security, compliance, and business continuity that customers and stakeholders expect.

 Learn more

With over industry-leading experience supplying Everpure (formerly Pure Storage) technology, COOLPSIRiT's expert team is here to help guide you through features, functions, and options available.

If you would like to learn more and understand how to ensure reliable recovery, then contact our team today by emailing hello@coolspirit.co.uk or call 01246 454222.